Single opt-in – you are basically collecting everything from sign-ups with temporary inboxes, ‘fat finger’ mistypes, to sign-ups with invalid email addresses. Single opt-in with real-time email verification – prevents mistypes and disposable email, but the subscriber might use a mailbox that they don’t even have access to.ĭouble opt-in – it won’t stop sign-ups with temporary emails, that are usually valid for up to 72 hours.
#Clean email plus
Plus it gives you a confirmation that the person that signed up did use an inbox that they have access to, so they are interested in your value.
#Clean email verification
Additionally, you can add real-time email verification to your email collection form, where the address is verified in the moment of entry.ĭouble opt-in with real-time email verification – that is the most secure method of collecting emails, as it prevents from sign-ups with mistyped emails, disposable domain, invalid addresses etc. You might use a double opt-in (subscriber needs to confirm their subscription by clicking on the link in the email message from you) or single opt-in. One aspect that impacts the quality of your email lists is the fact that they become invalid over time, however, another important component is the number of mistyped or fake email addresses, that you collect from sign-up forms. However, if you email your recipients every month or less than that, then you should do it periodically, but it might not be necessary to do so before every campaign (table 1, table 2) The method that you use to collect emails If you are only sending your campaign every 4 months (or more) then it will be recommended to verify your list before each send out. The need for email validation is directly dependent on the frequency of your email send out. The frequency of email verification should be mainly based on three factors: How often do you send out your campaign? That’s not helpful at all, as it is too general, and does not considerate all the components of the quality of the data. When searching around the Internet, for the best email verification frequency, the most repetitive answers were either ‘As often as you need to’ or ‘every 3 months’. In this article, we will try to help you find out what ‘specific period’ might mean in your case. It is estimated that over 20% of all emails expiry every year! That is why list cleaning should be a repetitive activity, that you will need to do over a specific period. Nope! Addresses on your list go obsolete all the time! Unfortunately, there is a wrong perception among marketers, that once your list is verified you are done with list cleaning for a long while or even for good. Why should I verify my list more than just once?
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